Mobile gaming is the fastest-growing segment of the video game industry. It has been estimated that mobile games will generate $90 billion in revenue by 2020, up from $67 billion in 2017. As mobile gaming continues to grow, advertisers are looking for new ways to engage consumers through ads.
The mobile game ads 2021 is a question that I will answer. There are many different types of mobile game advertising, ranging from the standard banner ad to in-game purchases.
In the last several years, the mobile gaming industry has exploded. In addition, the number of marketers ready to pay for in-app views has grown. This is, of course, not unexpected. Nowadays, it’s difficult to fathom someone who does not have access to a smartphone. Furthermore, among the billions of mobile users, there is a sizable gaming community. They spend a few hours each day playing mobile games, making them an ideal target audience for marketers.
In mobile applications, there are many basic ad types to choose from. Some are a little out of date, while others are gaining in popularity. And in this post, we’ll go over the most significant and popular ad types in mobile games that will continue to be popular in 2021.
Banners are number one.
It’s a rectangular ad block in one of the usual sizes: 32050 for a banner, 320250 for a medium rectangle, 320100 for a large banner, and so on. During the game, it depicts blocks of visual pictures or text that appear on the screen.
Of course, banners have advantages and disadvantages. They have the benefit of generating a high number of impressions and being able to be utilized often. Clients, on the other hand, only make a little profit from such views. In other words, in order to make effective use of the format, the game must have a very big audience. Banners’ second and most serious flaw is that they obstruct gaming and annoy players. Banners are seldom utilized to monetize mobile games nowadays.
Expandable banners have proven to be the most successful. They are always kept to a minimum and do not irritate consumers (players have to tap on them). In this scenario, such banners have a high conversion rate since only interested visitors see them.
2. Interstitial spaces
This is a full-screen video advertisement. There are two types of Video Interstitials: standard Video Interstitials, which may be skipped or closed by clicking on them, and Rich Interstitials, which cannot be skipped and must be watched to the conclusion. Many players are irritated by this since they are eager to begin the game but are unable to do so. This structure, however, is not always the most successful.
3. Rewarding Video
This straightforward structure has long been one of the most effective ways to promote mobile games. Its concept is straightforward. After viewing a particular movie, users are rewarded with gaming money or other useful features. Mobile game players, according to experts, see videos with incentives the most positively of all kinds of advertising. It’s also the simplest method to keep people engaged and having fun with the game. As a result, both short and long-term user retention is aided by incentive films. However, there are a few ground rules to follow. Reward videos should not seem to be a hindrance or a diversion. It’s essential to make them a logical component of the game; only then will people respond positively.
4. Native Advertorial
Native advertisements blend in naturally with the app’s design and context. Because of the style and content, they seem to be a part of the game and are seen to be more informative and readable. For example, the marketed product may be included into the gaming process, business names could be referenced in the plot, and brand logos could be put on buildings and other game elements. Such advertising is very effective and well-liked by gamers. Even yet, tracking precise conversion numbers for such advertisements may be difficult.
5. Ads that may be played
In the year 2021, this is one of the newest trends. The term “playable advertising” refers to the marketing of a game inside other games. The user is given the opportunity to try out the game for a few seconds or minutes before clicking on a link to download it. The interactive format may also be used to promote goods and other services by allowing users to test out their capabilities right away.
Conclusion
There are many different types of mobile game ad formats available nowadays. The majority of the gamers are used to continuous advertising and do not see it adversely. Still, it’s preferable to create innovative advertisements that don’t irritate or distract gamers. If developers follow this basic guideline, players will spend more time in the game and advertising conversions will improve.
It is preferable to choose ad types that are more appropriate for the game’s genre and characteristics. A Rewarded Video, for example, is the most successful format for free games. Players like receiving gifts and prizes, therefore they will gladly click on extra advertisements. In other instances, you should examine the visual architecture, narrative, and design of each game while deciding on the best choice.
The popular game ads on youtube is a blog post that discusses the best mobile game ads in 2021.
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