Lead generation is an integral part of every business’s growth strategy. While email marketing continues to be one of the key strategies to nurture leads into loyal customers, manually collecting email addresses and managing campaigns can be time-consuming. This is where WordPress newsletter plugins come in.
In this post, we share how these plugins can help automate capturing leads, segmenting audiences, and streamlining your campaigns for maximum results. We’re also going to highlight some of the best plugins you can use.
Why Automate Lead Generation With Newsletter Plugins
There are several touchpoints through which one can gather email addresses. But newsletters have proven to deliver 34% open rates on average. Statista has found that when strategized well, email marketing revenue can surpass 9.5 billion US dollars.
Here’s why we recommend automation to achieve the same:
1. Easy Email Collection
Finest WordPress newsletter plugins can integrate with signup forms, popups, and landing pages to automatically collect and store email addresses. This removes the need for manual data entry and ensures no lead slips through the funnel.
2. Effective Lead Nurturing
Automated follow-ups to leads via emails or SMS can help guide prospects through the sales funnel with timely communication. This keeps your audience engaged without the need to manually intervene, helping them progress through the funnel consistently.
3. Audience Segmentation
Good WordPress newsletter plugins also offer segmentation. This helps businesses automatically categorize subscribers based on demographics, behavior, or interests. Segmentation helps deliver personalized content, increasing engagement and conversions.
4. Time-saving
From welcome emails to follow-up drip campaigns, newsletter plugins help businesses automate or schedule message sequences.
This frees up valuable time for other business activities, helping with better resource allocation.
5. Analytics and Optimization
Automating through newsletter plugins can also help track email performance better. This includes open rates, click-through rates, and conversions through campaigns – which helps optimize lead generation strategies based on actual data.
Finest WordPress newsletter plugins for lead generation
Here are some of the best newsletter plugins to use if you’re automating lead generation:
1. Newsletter
If you’re a startup looking for a simple yet effective way to automate email collection and nurture leads, the Newsletter plugin is for you. Some of its key features include:
- Unlimited subscribers and newsletters
- Drag and drop email builder
- Advanced targeting and segmentation
- Built-in subscription forms
- BMTP support for better deliverability
2. OptinMonster
OptinMonster is popular for its popups to capture leads. But it also integrates with major email marketing services, making it a good choice for automating lead generation. Some of its features include:
- Drag and drop popup builder
- Exit-intent popups
- In-built A/B testing
- Page-level and intent-based targeting
- Integration with email marketing platforms
3. Omnisend
Another all-in-one platform for lead generation and nurturing is Omnisend. It comes with the following features for running a WordPress newsletter and lead nurturing campaigns:
- Drag and drop popup builder
- Pre-built email templates
- Automated email workflows
- SMS and push notification support
- Advanced segmentation and targeting
- Integration with WooCommerce and Shopify
4. MaillPoet
Another WordPress newsletter plugin that lets you automate email campaigns is MailPoet. It integrates seamlessly with WooCommerce and comes with the following features:
- Drag and drop email editor
- Automated email sequences
- WooCommerce email automation
- GDPR-compliant subscriber management
- Advanced insights and analytics
5. Sendinblue (Brevo)
Sendinblue is a comprehensive email marketing solution that comes with automation workflows that can be handy for running WordPress newsletters.
Here are some of its key features:
- Email and SMS marketing
- CRM integration for lead tracking
- Pre-built automation workflows
- Advanced subscriber segmentation
- Real-time analytics and insights
How To Choose The Perfect WordPress Newsletter Plugin
Each of the WordPress newsletter plugins comes with competitive features. But here’s how we recommend choosing one:
- Ease of use – Always evaluate the ease with which you can install the WordPress plugin and get started with your newsletter.
- Automation capabilities – Look into the type of automations you can set up or the customizations available to meet your newsletter objectives.
- Integration – Choose a WordPress plugin that integrates with your CMS, CRM, and other marketing tools to enable seamless data flow.
- Pricing – Consider the pricing plans that the WordPress plugin has to offer. Opt for one that lets you scale up/ down with ease.
- Scalability – Similar to pricing, opting for a solution that lets you scale the campaigns up and down based on seasonal or business requirements.
Conclusion
Automating lead generation with a WordPress newsletter plugin can help your business not just streamline how you collect customer data but also run targeted campaigns. So ensure you know the type of newsletter you’d want to set up, the automations you will require, and what the follow-ups need to result in as a business objective.
As a general practice, we recommend choosing a WordPress plugin that lets you scale campaigns with ease.
