When customers visit your company’s premises for the first time, what they see can speak volumes about your brand. One of the essential items of your interior décor that matter is your waiting room chairs. As clients step into the waiting room of your business, these are often the first things they see.
Interior design, of course, isn’t just about what people look at in your reception or waiting area. It also plays a role in how people perceive the level of comfort of your business. As such, waiting room furniture can offer you an edge in making a good first impression.
Contents
- Why Reception Furniture Matters
- Waiting Room Furniture Builds Brand Recognition
- Customizable Waiting Room Furniture Is the Best Option
- Features of Waiting Room Furniture to Consider
- Matching the Chairs to the Brand Image
Why Reception Furniture Matters
To a large extent, furniture in a waiting room or any indoor space where furniture is put will directly or indirectly tell people about your brand or business.
Research has shown that 40% of people have had their impression of a company negatively affected by an experience in the business lobby or reception area.
Pretty mind-blowing, right? This is why the reception and waiting areas of your business must also have some of the best furniture your money can buy, as it is only a matter of minutes for people to get the right or wrong impression.
The good thing is that with customizable waiting room chairs and modular reception chairs, it can be easy for you to get chairs that blend in with your business’s environment.
Waiting Room Furniture Builds Brand Recognition
The key point is for businesses to ensure that there is a consistent look between your business’s color themes, choice of furniture and chairs, and overall designs.
By extension, it has to be in sync with every other part of your business brand such as staff uniforms, signage, social media pages, websites, and so on. When there is a pattern and consistency in the design elements and colors, it can build brand recognition.
For example, your brand colors will immediately come to mind when you use, for example, a purple swivel waiting room chair to align with your other company color scheme, furniture style, and marketing campaigns.
Consider the fact that consistent branding can increase revenue by up to 23%.
Customizable Waiting Room Furniture Is the Best Option
Customizable waiting room furniture can be a game-changer, and one of its benefits is that the team can be involved in the whole design process.
The upside is that you don’t have to compromise on the color or brand choice of your waiting room furniture. It is going to make the waiting experience fun for clients.
Coupled with additional features of chairs, such as comfort and customized finishes, there is no reason for you to still be on the fence about customizable waiting room furniture.
Features of Waiting Room Furniture to Consider
One thing about customizable furniture is that not all of them are equal.
For that matter, there are a couple of features of waiting room furniture to consider when purchasing these essential pieces. We have selected some of these features for your reference below:
Durability and Quality of Waiting Room Furniture
Durability and quality go hand in hand when it comes to reception furniture.
The seats will not only be sat on for hours but also dragged, bumped, and spilled on.
As such, the focus should be on commercial-grade chairs that last over time and can withstand punishment.
The first thing, therefore, to look out for when purchasing customized waiting room chairs is if they are made with:
- A reinforced frame either made of steel or a solid hardwood.
- Commercial-grade upholstery rated for high traffic use.
- Easy-clean surface for immediate maintenance.
- Warranty coverage for repairs and replacement that shows the confidence of the manufacturer.
Comfort of Waiting Room Furniture
Comfort is also another vital factor that has to be considered when purchasing reception furniture or waiting room chairs.
The fact is that clients can either wait for five minutes or wait for more than an hour for their turn. The reception chairs have to be comfy for both situations.
For that matter, consider ergonomic design features like lumbar support, seat depth, armrests, and seat cushioning. Ergonomics is one of the most underrated features of waiting room chairs.
Comfort, in the long run, is a crucial factor in getting and retaining visitors. Uncomfortable visitors become impatient visitors, who are not in a good mood to deal with anything.
Aesthetic Flexibility
Customization of waiting room chairs and other furniture in your business’s reception area is the place where the real opportunity lies for businesses.
The best waiting room chairs suppliers will have options for everything from upholstery colors, frame finishes, leg styles to modular arrangements for different layouts.
You can also choose other customizable office furniture asides waiting room chairs that can match well with them and your brand.
Matching the Chairs to the Brand Image
Matching chairs to your brand image and identity should be done in a holistic and comprehensive manner.
First, look at the company guidelines on brand colors and other design preferences. Brand guidelines will inform you of brand-related elements.
In addition to that, the target market that is expected to visit the waiting room also matters. The waiting room of a high-end spa clinic, for instance, has to look more classy, chic, and inviting as compared to a busy medical practice that serves local families.
You should also evaluate the entire space that includes waiting room chairs, carpet or flooring, wall colors, reception desks, and other decorative elements. Side tables and magazine racks also are important pieces of furniture to make the waiting room look presentable and well-arranged.
In Summary
In a nutshell, it is important to consider the entire space in which the waiting room chairs will be placed before purchasing them.
Buying waiting room furniture has to be taken as a long-term investment for a business. If well-thought-through and bought from quality suppliers, they are bound to last longer and will have a worthwhile return on investment (ROI).
With customizable waiting room chairs, it is not that hard to invest in the waiting room of your business and provide your visitors with the best experience.
