The entertainment industry finds itself in a very exciting position right now. Online entertainment avenues such as multiplayer console gaming, diverse streaming platforms with a whole range of series and movies, and social media channels count as just a few of the most popular options right now. The rise of online entertainment is being fuelled by the advances made in technology that are helping current options evolve to keep up with the digital movement engulfing society.
Technology such as Artificial Intelligence (AI) is altering entertainment experiences by bringing companies closer to their customers, evolution in existing pieces of technology are further optimising gaming avenues to make them more accessible and immediate. And there are exciting new innovations waiting to make their mark on the entertainment market.
One of the entertainment options to make a splash on the global audience is iGaming. Online betting platforms such as online casinos and online sports betting sites have ridden the digital wave to establish their place in the market. However, it is their use and integration of new technology that has positioned these options well for the future. Here are a few ways they are achieving this.
Personalising the Experience
After years of building its courage in the depths of the World Wide Web, AI has finally confidently emerged as a piece of technology that companies and individuals are becoming more reliant on by the day. The ability to collate and assess large sets of data in rapid time has given companies in the iGaming industry a tool that can be used to better connect them with their user base.
AI can assist online casino and online sports betting operators by first analysing what each individual user is looking at, interacting with, and spot familiar activity patterns on a platform. This information, with the acceptance of cookies on the part of the user, can then be used for digital marketing purposes to present options to the user that are tailored to their interests. This new form of AI-assisted digital marketing is allowing iGaming companies to offer more of what their customers really want to see.
Adding a New Dimension
It has been teased for years, but 2026 could finally see the arrival of Virtual (VR) and Augmented (AR) Reality technology onto the gaming scene. Games such as online slots, which have received an animated makeover along with higher levels of interaction, could soon be transported to another dimension. One that will drastically alter the gaming experience.
Whether it is interacting with cards on a live casino blackjack table or physically spinning the reel on the latest online slots title to arrive on the Spinoli online casino and sportsbook, the integration of VR and AR technology will certainly be a game changer. The only caveat is the need for a headset to enable this form of game play. But with technology in general making great strides, the new reality could potentially form the future of game play.
The Future of Payment
It is not only in the realm of game play that new technology can make a difference. We have witnessed the benefits of AI in producing personalised experiences. And one aspect that contributes heavily to the overall iGaming experience starts at the beginning with payment methods.
In this breath, cryptocurrency could soon emerge as a preferred payment option. And with that, blockchain technology could begin to play a more prominent role for iGaming operators. Much like with other forms of innovative technology that are proving highly advantageous, the reliability, speed of transfer and low costs involved with crypto transfers could be too difficult for iGaming businesses to turn down.
Final Thought
There are plenty of buzz words flying around at the moment such as Artificial Intelligence and blockchain technology for example. These, and other new vocabulary, are bolstering a tech glossary that is constantly growing with new terms and concepts. New technologies always bring an element of excitement and for iGaming businesses, they could pave the way to the next innovative feature. The adaptation of new technology will be key in the evolution of the iGaming industry and with the digital movement only beginning to gain momentum, there is plenty of room for progression.
