Looking to increase revenue without overhauling your property?
Most business owners neglect one of the most basic upgrades that can attract more customers and help their business grow. A well-striped parking lot can do much more than meet the eye. It makes first impressions, keeps people safe, and can even boost your bottom line.
Here’s the thing…
Misleading lines and faded parking spaces repel potential clients and customers. Therefore, smart commercial property owners are now investing in parking lot striping. The North America parking lot maintenance market was valued at $16.08 billion in 2023. Smart owners are aware of these facts and in turn, they are investing more in their pavements.
Here’s what we’ll cover:
- How Commercial Parking Lot Striping Increases Revenue
- The Business Benefits of Professional Line Marking
- Key Striping Strategies That Actually Work
- Top Commercial Parking Lot Striping Companies in Denver
How Commercial Parking Lot Striping Increases Revenue
Commercial parking lot striping is one of the most cost-effective ways that any business can improve the parking and parking lot experience for customers and clients. When it is done right, the benefits are vast and cover every area of your operation.
Take a look at the fact below…
Parking lots for commercial properties are most likely the first thing that people or customers see. When a customer sees a parking lot, which is well striped and managed it leaves a good impression. It is a sense of professionalism which carries all the way through their front door.
But that’s not all, when the business owners consider the option of professional commercial parking lot striping in Denver it helps them in managing the available space. Precise line marking means more parking spaces. As you can see, more parking spaces means more customers for a business.
Super easy concept, right?
Commercial properties require repainting every 18 to 24 months depending on the traffic as well as the weather conditions. If you want your business to survive the competition, you need to ensure that your parking lot is at its best at all times.
The Business Benefits of Professional Line Marking
There are several benefits of commercial parking lot striping for a business. Each of these factors is directly connected with the potential revenue.
- Improved Traffic Flow
- Enhanced Safety
- ADA Compliance
- Higher Property Value
Improved Traffic Flow
Well-marked lines on your parking lot will ensure that traffic is moving at the right speed. If the traffic is moving at the right speed, then customers will be able to find parking spots in no time. Also, since they are moving in quickly they are also leaving out faster. This means that more people can be served throughout the day.
When the traffic is moving, the chances of creating frustration for your customers are reduced and a business with happy customers make the maximum money.
Enhanced Safety
Parking lots that have been properly marked will also have safe fire lanes as well as crosswalks and the directional arrows for cars. This ensures that the people and clients within your compound are safe. Thereby reducing liability risks and also ensuring that insurance costs are low.
Parking lot accidents are more common than you think. Proper line marking can eliminate the confusion and ensure that pedestrians are safe.
As a commercial property owner, it is the responsibility of the owners to have accessible parking spaces for customers who have disabilities. Not meeting the standard can attract fines and potential lawsuits from these customers. Failure to have markings done can lead to your business property being taken to court and you pay a huge amount as compensation.
Professional line marking will help you to ensure that your parking lot is up to date with all the legal requirements. This protects the business and also shows customers that you care for customers who have disabilities.
Higher Property Value
A well-maintained parking lot can also increase the overall value of the property. If you ever decide to sell or lease your space, then those crisp lines will make a noticeable difference during the property evaluations.
Key Striping Strategies That Actually Work
Different approaches to striping do not all yield the same kind of results. The following are some of the strategies that most commercial business have used and have delivered maximum results.
- Optimize Your Layout First
- Use High-Quality Materials
- Schedule Strategically
- Don’t Forget the Details
Optimize Your Layout First
Before restriping the parking lot, you need to evaluate your current layout and check whether the existing spaces are maximizing the capacity of the available land. For example, you can increase the number of parking spaces just by reconfiguring traffic patterns or changing the parking angles. You will be surprised to note that sometimes it is only the parking lot striping that a business needs.
Make sure that the contractor you hire is able to assess your property and advise you accordingly. They should also be able to help you to make the best use of your space.
Use High-Quality Materials
Use of cheap paints will ensure that in a short duration they start to fade. On the other hand, if you invest in premium traffic paint, you will experience high quality. Such paints will be able to withstand UV exposure, harsh weather, and heavy vehicle traffic as well. Saving a few dollars during the stripping process will mean that the parking lot owner is subjected to frequent and more expensive re-striping.
Water-based and thermoplastic options are available and these have different advantages which are based on climate and the traffic volume of your business.
Schedule Strategically
Timing is key when it comes to striping your parking lot. It is good to ensure that the project that you have taken on minimizes disruption on your business. Some of the contractors offer evening and weekend striping works to help ensure that the parking lot is available even during the peak times.
Ideally, striping is best when scheduled immediately after the sealcoating. This is because when your parking lot is still wet, the paint will be of high quality.
Don’t Forget the Details
If you do not pay attention to the stencils for handicap symbols, then that is a recipe for disaster. Fire lanes, loading zones, and directional arrows are also as important as the parking lines. These details complete the professional appearance of a parking lot and they also ensure that you are fully compliant with local regulations.
Top Commercial Parking Lot Striping Companies in Denver
Getting the right contractor is of the essence. Below are the top companies that offer services to businesses in Denver.
- Asphalt Coatings Company
- Colorado Pavement Solutions
- G-Force Parking Lot Striping
- Lightning Mobile Services
- Precise Striping LLC
- McNally Asphalt & Paving
- Mountain Lot Striping
- Rose Paving
Wrapping It All Up
Commercial parking lot striping is one of the most intelligent investments that business can make in a bid to grow their revenue. The return on investment on this is quite visible and covers the customer experience, safety, and lastly the bottom line of the business.
The key takeaways are:
- Fresh striping not only creates a good impression but also helps in boosting the revenue of the business.
- Proper line marking helps in maximizing the available parking capacity and the traffic flow.
- Use of quality materials as well as professional installation helps in producing long lasting results.
- Hiring the right contractor will ensure that everything is above board. This helps in reducing liability issues.
According to industry research, it is estimated that the parking lot maintenance market will reach $20.46 billion by 2030. Savvy business owners are getting in on this early.
Do not let faded lines repel potential customers from your business. Invest in commercial parking lot striping and watch how it changes your business’ property into a revenue-generating unit.
